Feature Page | Moraes Inc.

Branding

AGSE

Harbison

AFA

The Plant

Nut Tree

Disney

ETOM

Beanie Rocks

Oleavicin

Fast Fruit

Mbesese

Louisville

Air and Space Gallery

Tattoo Science

Tat Jacket

Allergan

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AGSE

A logo re-brand can be tricky. What stays, what goes? It became clear early on that AGSE wanted to keep an element
of flight in their logo design, so we leveraged the idea to create a dynamically new, yet familiar mark.

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AGSE

Embracing the key flight element from their existing logo helped us create a bold
evolutionary design that remained graphically familiar to their previous mark.

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AGSE

Creative on-site photography, a bold curvilinear layout, and snappy copywriting combine to create a distinctive branding
and capabilities statement that positions AGSE as a world leader of turn-key engineering and manufacturing solutions.

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Harbison

Logo design for Harbison Event Center, a luxurious 3-acre event
site built around the historical Harbison House residence.

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Harbison

Our concept explorations begin broadly and are designed spark a creative dialogue with our clients. Shown
here are a few solutions presented along the way as we explored the identity for Harbison Event Center.

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Harbison

"Premium service and elegant nostalgia delivered in a classical setting" was the positioning
strategy for creating this understated, photo album-like interface and user experience.

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AFA

Elegant, Contemporary, Balanced...were the inspirational
themes behind this logo design and branding campaign.

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AFA

Designed to promote AFA's turnkey concept-to-completion sculpture services, the "TURN SPACES INTO PLACES" marketing initiative
was targeted to reach a diverse group of developers, community redevelopment agencies and corporate prospects.

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AFA

Ad campaign showcasing the works of the talented sculptors that trust AFA to produce their
originals was designed to double as marketing sell sheets for the foundry and artists.

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The Plant

Our branding campaign for The Plant retail center was inspired by the Art Moderne
architecture of the historic GE motor plant around which the center was built.

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The Plant

Custom pocket-folder and inserts position The Plant as a unique retail location and
coveted lease opportunity for brokers and prospective retailers and restaurants.

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The Plant

"Tap Into The Power" ad campaign leveraged the original GE motor plant's history and positioned
The Plant as THE retail center for prospective tenants and commercial brokers.

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The Plant

Our Phase 2 ad campaign focused on continuing The Plant's storyline as an electrifying retail
success by creating a bold headline driven ad not normally seen in B2B advertising channels.

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Nut Tree

Interstate iconography frames a re-designed Nut Tree logo to
brand the Nut Tree as California's new legendary road stop.

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Nut Tree

Custom marketing kit pays homage to the Nut Tree's 80-year history while highlighting its
high-traffic location and amenities as a one-of-a-kind opportunity for retailers.

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Nut Tree

Our Graphics Standards Manual design included establishing usage parameters for all logos and elements,
as well as developing the artwork for all icons, borders, illustrations and collateral templates.

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Disney

WDS Internal Communications requested a wide range of logo solutions to present to senior
management. Shown here are the 5 designs that made the final cut. See the winner on the next page.

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Disney

Our most conservative graphic icon became the winner after it was mandated
that the WDS logo and descriptor be the first read when viewing the mark.

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ETOM

Interactive, Educational, Compelling....was the inspiration behind our title design
and campaign for this illuminating 3-part PBS documentary series.

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ETOM

CMS website development and programming for the content rich ETOM website included over 50 video links,
integrated social media links, teacher sign-up portal, interactive Annotated Script, and retail shopping cart.

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ETOM

Design and programming of 100+ page, interactive
Annotated Script component to the ETOM website.

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ETOM

Title animation for the 3-part series included concept and storyboards, VFX, final video compositing and music score.

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Beanie Rocks

This boutique "bake to order" bakery service needed a tag-line, logo and packaging ID
that would match its owner's passion for delivering off-the-charts, deliciously unique treats.

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Beanie Rocks

A distinctive red-on-red color palette and iridescent recycled
paper stock all shout out that this is no ordinary cookie.

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Oleavicin

Challenged to brand Oleavicin as the natural, yet powerful alternative to traditional pharmaceuticals, we went
beyond the typical typographic solution to create a distinctive mark that feels both medicinal and organic.

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Oleavicin

A clean white back-drop and soothing green colors combine with sharp tag lines to
promote Oleavicin as the natural, better alternative to traditional pharmaceuticals.

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Oleavicin

This compact white gift-pack doubles as an elegant counter-top
display for exclusive cosmetics and beauty boutiques.

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Fast Fruit

Fun, Loud, Refreshing....were the drivers for this logo design and product branding.

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Fast Fruit

See-through packaging and a fresh clean color palette brands Fast Fruit
as the healthy, quick-buy alternative to fast food snacks.

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Mbesese

Logo design for an interdisciplinary non-profit targeting East Africa's rural communal
blight. "Mbesese" is a Tanzanian tribe's word for "sparks that ignite a fire."

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Mbesese

Our client was unsure of the tone and storyline they wanted from their logo,
so we tested their sensibilities with a wide range of ideas. Fun stuff!

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Mbesese

Highlighting Mbesese's 5 comprehensive programs as a unified initiative
guided our design and content presentation for this website.

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Louisville

The Louisville High School branding and marketing project included print collateral, video, on-line
and interactive components. Shown here is our final Athletics logo design and illustration.

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Louisville

This 16-page Recruitment Brochure and Admissions Packet included a fun, interactive
DVD and was designed to appeal to parents and prospective students.

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Louisville

Tasked to create an informative student-friendly recruitment video, our "I Am Louisville" solution included asking students to video
their day. In two weeks, we received over 300 clips. Click "play video" for a new take on what a promotional video can be.

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Louisville

Design and layout for the The Royal View, Louisville's 48-page quarterly
magazine for parents, alumni, and recruitment audiences.

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Air and Space Gallery

In-house illustration services helped us affordably deliver an iconic logo solution that showcased
the Air & Space Gallery's distinctive building in tandem with the CSCs primary logo.

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Tattoo Science

This Tattoo Science logo design and branding campaign was inspired by the rich
graphic stylings of the classic apothecary labels of the early 20th century.

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Tattoo Science

Carefully templated design elements and product descriptors combine to make this
series of classically branded labels an enticing, informative consumer read.

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Tattoo Science

2-product and 4-product tattoo care kits reinforce the brand by showcasing
large product imagery in a classic apothecary themed package design.

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Tat Jacket

Designed to work in tandem with their existing mark, our Tat Jacket logo re-fresh
delivered a graphically bolder, complementary identity to their original logo.

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Tat Jacket

Package, label and POP designs position Tat Jacket as the leading
provider of high-quality tattoo concealer and aftercare products.

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Tat Jacket

Colored packaging seals double as labels for the twist-off caps...an innovative
modular solution that defines the line-look and reduces packaging costs.

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Allergan

In-house illustration capabilities helped us design and execute
this richly illustrated logo design quickly and affordably.

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